California Branding Lawyer
California Branding Lawyer Sebastian Gibson
Branding isn’t simply about finding a name for a product or service that will entice shoppers looking for goods or persons in need of a service to purchase your products or call you for a service. It’s also about finding a great California Branding Lawyer for your products and services.
Branding is also about convincing people that they need your goods or services even when they didn’t think they did but now believe your goods or services are the only ones for them.
However, it isn’t enough to hire a California branding lawyer who specializes in branding and branding law to provide you with a selection of names for your goods or services which will entice the public to come to you whether in person or online for your goods or services. You also need to have a product or service which can be trademarked.
And in a nutshell, that’s what we do. Clients come to us for help in developing their brand, then researching if it can be trademarked, and finally trademarking their goods and services to prevent others from infringing their trademarks and causing any confusion in the minds of the public.
California Trademark and California Branding Lawyer Sebastian Gibson serves all of California from Palm Springs and all of the Coachella Valley to San Diego and Los Angeles, from Irvine, Costa Mesa and Newport Beach in Orange County to San Francisco. We serve clients throughout California, the United States and internationally. When you need an attorney who specializes in branding law for your goods and services, the right choice is California Branding Lawyer Sebastian Gibson.
How California Branding Lawyer Sebastian Gibson Trademarks Brand Names
At the Law Offices of California Branding Lawyer Sebastian Gibson, we specialize in trademarking a brand that will stand out and provide you with customers for your goods and services.
How many times have you driven past billboards and thought, that’s a boring name for a product. If it’s boring on a huge billboard you drive past every day, it’s going to be just as boring in the store where the public buys similar goods or when they shop online.
Whether it’s the brand name of cannabis, an ice cream bar, a bottle of alcohol, or the name for a plumber, an entertainment convention or a resort, it’s not enough to describe your product or service, you need to convince your potential customers in the blink of an eye that the thing you’re selling is the one they should buy.
Some of that can be achieved with the right packaging and with trade dress we can obtain a trademark for non-functional buy creatively designed packaging as well for your products.
But even without unique packaging, the name we create for your products or services can achieve what your competitors failed to do – turn on that lightbulb in the purchasing public’s head that causes them to reach for your product or call you for your service.
California Branding Lawyer Sebastian Gibson
Now with over four decades of experience both in California and in England, California Branding Lawyer and Trademark Attorney Sebastian Gibson is ready to take your products and services to the next level, trademarking brands with names people can get excited about and feel confident with around the world.
Branding Attorney Sebastian Gibson has law degrees both in California and in Great Britain and is experienced in advertising, branding and using his legal experience, is the right choice to have your products and services trademarked so they can achieve national and global recognition.
With offices in Palm Desert and Newport Beach and recognition throughout the Coachella Valley from Palm Springs to Indian Wells and Coachella, throughout Orange County, San Diego, Malibu and in London, California Branding Lawyer Sebastian Gibson is the right choice when your brand needs to make the next leap in consumer recognition and protection.
Trademarking Your Brand in the U.S. and the World
First, we employ a trademark search company to perform a thorough trademark search of the name (and logo, if you have one) for your goods or services you’ve chosen from those we’ve provided to you or for the name you’ve chosen on your own with our advice.
It’s not enough to simply go onto the internet or even to do a word search with the Trademark office to see if anyone has the same exact name you’ve chosen for your goods or services.
Even if a person hasn’t trademarked the name you’ve chosen for your brand, they still may have been using the same brand name in which case they will have acquired common law or prior usage rights.
And if they have those rights from their prior usage of the brand name, and they or their lawyers notice your trademark application when it’s published or your goods or services go on the market, their lawyers will send you a cease and desist letter warning you of the consequences (potentially hundreds of thousands of dollars in damages) if you don’t abandon the brand name you’ve trademarked or attempted to trademark, discard your goods and cease any use of the brand name.
A number of entities perform these trademark searches and the cost of them are in the range of $800.00 for a word search. A search for a word trademark and a logo combined is more. While we don’t add any additional fee to the fee they charge, it usually requires about two hours of attorney time to analyze the results from the often two or three hundred page report they provide.
If a client requires trademark protection in countries besides the U.S., we can provide that as well.
Pursuing a U.S. Trademark Application For Your Brand
If you’re already using the brand name for your goods or services, we can apply for a trademark and at the same time, provide proof to the Trademark Office that the products are in commerce or the services are in use.
However, if you haven’t yet produced any of the products or gone into business with your service, we are required to file an “intent to use” trademark application.
Then, once your products are in the stream of commerce or you’re in business providing the services with the name for your service that you’ve first applied for, then we can file a second form with the Trademark Office and provide them with proof by way of photos, brochures, advertising, web pages and the like showing that you’ve legitimately put your brand into commerce.
There’s a time limit to providing that proof, however. If you can’t provide proof to the Trademark Office within 6 months, it’s necessary to file a request for an extension of time to provide that proof. Extensions can be filed every 6 months for a maximum of 5 times before your trademark is lost and you have to start over. Each extension requires a fee.
Classes of Goods and Services For Trademark Brands
The Trademark Office has classified goods and services into 45 different classes. Thirty-four of these classes are for goods and eleven are for services.
What this means is, if you want to apply for trademarks for T-shirts, coffee cups and conventions, they are three separate classes of goods, the first two are for goods and the third is for a service.
Each class of goods or services requires a separate filing fee and the amount of that fee depends on whether you utilize a description approved in advance by the trademark office, or your California branding attorney handcrafts a description.
While most clothing falls within the same class of goods, leather goods however, as an example falls into a different class.
The Importance of Branding and Protecting Your Brand
Once you have obtained trademarks for your brand you need a Branding or Trademark Attorney to protect your brand against infringers.
It does you no good to allow others to infringe your trademarks as by doing so, you can lose your trademark rights.
Trademark infringement cases can, however, result in sizeable awards for damages. Therefore, you neither want to be on the defensive side when being accused of trademark infringement nor do you want to allow your trademark rights to be lost when you fail to protect your trademarks.
Why A Branding Lawyer Is So Important
Branding law is complicated. Cheap services people hire to obtain trademarks often have no understanding of branding and the trademark applications can be riddled with errors.
A client who fails to understand how important the description of their goods or services is in a trademark application will often either fail to obtain a trademark that envisioned all of the goods or services they create and provide, or they include goods and services that they will eventually fail to produce thereby causing their trademark application to be rejected.
The importance of hiring a California branding lawyer who specializes in branding law in California as well as trademark law and copyright law cannot be stressed enough. Failing to retain a California branding lawyer experienced in advertising and assisting clients to choose the right brand names for their goods and services as well as the right packaging for their brands, can be a costly mistake.
California Branding Lawyer Sebastian Gibson
California Branding Attorney Sebastian Gibson has over 40 years of experience both in California and internationally having practiced law in London for a number of years as well.
Branding Lawyer Sebastian Gibson has been named a Top Lawyer for the past 12 years in a row by the prestigious Palm Springs Life Magazine and he has a “Superb,” their highest rating by Avvo which rates attorneys throughout the country.
California Branding Lawyer Sebastian Gibson has been called “A Legend,” “Brilliant,” and “The Best.” “I’ve always simply worked harder and with greater tenacity than the other guy and fortunately, that’s often led to great success.”
With decades of practice from offices in Palm Springs and Palm Desert in the Coachella Valley and Newport Beach, in Orange County, California, Branding Lawyer Sebastian Gibson represents clients not only throughout California and the U.S., but throughout the world.
With law degrees both in California and in Great Britain, and years of practicing international law, California Branding Lawyer is the branding attorney for your brands to obtain and protect your trademarks and other valuable intellectual property in the U.S. and throughout the world.
From Palm Springs to San Diego, and from Newport Beach, Irvine, Costa Mesa, Laguna Beach and Huntington Beach to Santa Barbara and San Francisco, Branding Lawyer is the right choice to call for Branding Law expertise.
